This program is designed to harness the power of the web and its communities with engaging experiences. HTML5 micro-sites, Facebook promotions and management, all our activities are focused on opening up a dialogue to shape perspectives. We also adopt a pro-active approach bringing the dialogue to French web-influencers in an effort to accentuate the impact of any campaign. For news portals, we build custom editorial campaigns with "content-to-go" packages for easy publishing. All stories are culturally relevant and incorporate an element of usefulness for the reader.