PR campaings that integrate your brand
in local culture.
Developing stories that get people talking and media interested is what every agency does. So do we. But we tailor our writing for the french local market. You will not get a translation from us. Because PR in Quebec is not a linguistic issue, it is a cultural issue.
FRENCH
CREATIVE
Adapting
and Creating
for Quebec
Creative is what we do.
A good creative idea can be translated into another language, but only if you are aware of the cultural difference in the market you are attempting to reach. At TMO, we can help you adapt your creative or create new brilliant, strategically sound ideas for you in any medium you need; print, broadcast or new media.
Generosity + pertinence
+ personalisation
+ entertainment
Extend your reach with relational
and editorial marketing
This program is designed to harness the power of the web and its communities with engaging experiences. HTML5 micro-sites, Facebook promotions and management, all our activities are focused on opening up a dialogue to shape perspectives. We also adopt a pro-active approach bringing the dialogue to French web-influencers in an effort to accentuate the impact of any campaign. For news portals, we build custom editorial campaigns with "content-to-go" packages for easy publishing. All stories are culturally relevant and incorporate an element of usefulness for the reader.
GUERRILLA
ACTIONS
Community involvement
+ Current events
Socially responsible can rime with profitability
Guerrilla actions are orchestrated stunts in targeted regions to surprise the consumer and send a strong branding message through community involvement. This is a PR initiative where we elaborate an activity based on the hot topic in the news and integrate your Brand. This strategy requires a quick response to developing news stories. PR branding requires a couple of weeks of execution for maximum Media pick-up.
GOING
VIRAL
Video + Trends
+ Local talent
Harness the power of the influencers and the Quebec digital ecosystem
Viral actions are video or photo productions with the "no holds barred" attitude seeded with influencers and press members alike. If your looking to raises your cool factor to new meows...
STAR
INVESTMENT
Star power
+ Brand
+ Conscience
Leverage Quebec star system and become culturally relevant
Long Form: This is also a year-long program where we seed your Brand with TV stars in Quebec. This leverages our strong Quebec Star system by reaching a targeted audience with the best of influencers: Stars. Short Form: This program is punctual and designed to help promote a particular launch or societal cause with the support of a local personality.